Brand Design | My Nutriality – Health & Lifestyle Consulting Company
We want to share with you yet another of our projects. This time we worked with MyNutriality, a health and lifestyle consulting company. Our goal was to create the complete brand identity, website, social media campaign and more. As always there were some challenges that usually accompany large projects, but nothing we couldn’t overcome. Final products are more than satisfying for our customer and us.
My Nutriality is healthy lifestyle consulting company. Their professional team of Registered Dietitians and Certified Personal Trainers is ready to help you reach your goals. They are using the most advanced systems on the market today to help you achieve lasting results. They know that everyone is unique and there is no one size fits all approach.
A brand identity is an essential way to differentiate yourself from your competition. We’re sharing our creative approach to building a brand identity, specifically the visual elements of a brand identity. For MyNutriality we created the complete brand identity, including branding applications they use for their business.
Our first step is research. We survey our customer, temporal trends and more before we even start drawing. It is crucial to building the foundation upon which the visual language will stand.
Logo creation takes critical thinking and creative work that we take very seriously. For this particular project, we created 36 different variations of the logo before final submission. As we receive feedback and iterate, we want to make sure that logo is the best it could be. Here is what our final version looks like:
Once we have solid visual imagery, we explore color. Certainly, emotion plays a huge roll in color choice. This is also, as previously mentioned, a good chance to differentiate. Here is our palette for this project:
We believe branding is like building a house. Each element is built on top of the other. Therefore, typography should be informed by the shapes of the logo. You’d think it’s a simple choice, but typography is just as emotional as anything else. It needs to communicate the brand persona effectively. For this project, we used a combination of Roboto Light and Kaushan script for the logo & Kaushan Script and Roboto Regular for the Website.
Website design & development
A website is an important part of any contemporary business because it allows potential customers to acquaint themselves with your company from the leisure of their home. Our website creation process is divided into two parts, web design, and web development.
Research we do for brand identity helps us in planning for the website, but still, some additional planning is needed for this particular part of the project. The planning stage is arguably the most important because what’s decided and mapped here sets the stage for the entire project. This is also the stage that requires client interaction and the accompanying attention to detail.
The website design step is where the creativity happens. Our designers apply their creative skills to deliver on the customer requirements we gathered during the discovery phase. This includes all visual elements of the site, like photos, graphics, backgrounds, and colors. When everything is agreed upon we can move on to the next step.
In the development part of the process, we combine all the elements to create the final product. We use fully responsive design techniques. The websites we build automatically adapt to the device that they are being viewed on. Current design trends are for a minimalist style and that the website is highly functional.
Social Media Marketing
Social media marketing is an important part of a marketing campaign. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level.
The first step to creating a social media marketing strategy is to establish our customer’s objectives and goals. Knowing who their’ audience is and what they want to see on social is key to creating content that they will like, comment on, and share. It’s also critical for planning how to develop social media fans into customers.
After creating the accounts on selected social media platforms that we think will be the most benefiting for our customer, we create the content. Content is created so it will be interactive. Social media analytics can also provide a ton of valuable information about who the followers are, where they live, which languages they speak, and how they interact with the brand on social. These insights allow us to refine our strategy and better target your social ads.
Application Brand Identity
With more and more mobile apps around, that’s not easy for newcomers to reach and grow their audience. Competition is really hot. So, not only should mobile apps offer high quality of their performance but also build up strong brands to stand out. Our part was to create the brand identity for MyMutriality’s apps. Steps for creating an app brand is similar to creating the company’s brand identity. Here is what final product looks like: